Every month for over seven (7) years now. That’s how long I’ve been writing blogs for an ad agency in Phoenix … ReThinc Advertising and Public Relations. I can remember my digital manager explaining to me the value of content.…
Let’s pretend for just one moment you’ve decided to start your own company. You’ve got the knowledge to put forth a great product, the staff to provide stellar service and a location that’s going to bring you the traffic you…
At ReThinc, we don’t operate with a hyper-competitive mindset to outbid other ad agencies. The “win the account at all costs” mentality is in a word “unbecoming” and in two words “not necessary.” I’m going to forego sharing the three-word…
Advertising is not getting any less convoluted anytime soon. I mean as the owner of a Phoenix advertising agency I see firsthand just how difficult it is to “differentiate your company from the competition while creating resonance with your target…
Just for a drill, let’s think of a few great names in the local corporate world … names that encapsulate the essence of the business; names that differentiate themselves from their competitors and resonate in the mind of the consumer.…
At Rethinc … we are in the business of brand building. We devise the assets you need to put your brand forth in the marketplace. Even the smallest business has a brand. In its most modest terms, a company’s brand…
