Navigating Our Economic Storm
Perhaps I’m just another victim of the news cycle or maybe I’ve just been through this a few times in my fifty-plus years traveling around the sun but it seems to me that we just might be in for a…
The Not So Secret Way To Market Effectively
I don’t think I’m being dramatic when I say that successful marketing is one of the great secrets of the universe. Anyone who’s ever engaged in a marketing campaign knows that it can be as mysterious as black holes in…
Marketing vs. Advertising: What’s the Difference?
On the outside, marketing and advertising seem interchangeable. Aren’t they both enticing customers to buy a product or service? Yes… but also no. There’s more to it! Let’s think of marketing like a big, beautiful tree. Marketing has its many…
The Benefits of Having an Office Dog
It’s no secret that ReThinc Advertising is a ‘dog-centric’ digital ad agency in Phoenix. Most of our staff has a dog, and those who don’t share their love with whichever dog is in the office that day. What can I…
Best Places to Work … er, Hire
So, here’s an interesting flex topped with a gratuitous backlink. In 2021, ReThinc Advertising was named one of the top places to work by the Phoenix Business Journal. After you navigate the paywall, you can read the article here. Before…
A Prime Holiday Remix
The holidays are upon us and the pressure of adapting a holiday limerick into something clever is weighing heavy on me. Adding to my creative anxiety is an untimely bout with Covid which has robbed me of my sense of…
How to Enhance Your SEO Without Having to Pay Me
Owning a business can be a very overwhelming experience. There’s a lot to navigate, especially in today’s marketing environment, where consumers may (or may not) find you based on a quick and admittedly unscientific way of searching for you on…
A Picture is Worth 1,000 Words
“The creation of a consumer influencing ad campaign has many elements,” says everyone in the advertising business. I mean, cue up Captain Obvious for that line, no? But really, effective advertising consists of things like color, words, infographics and probably…
Back to School with Your Favorite Ad Agency
Is it fair to call ourselves a leading ad agency in Phoenix? ‘Leading’ is a fairly subjective term, right? I mean, we’ve garnered a fair amount of awards and recognition over the years. I’m proud of our team’s efforts being…