My very brilliant and slightly cynical digital manager is quick to reply to many of my blog submissions with a “what’s your point?” or a “how does this help/position us better to clients…” which can be challenging but only because…
I recently received an email from one of our clients that contained these two brief sentences: This is the vision for our relationship. Finding the right attributes that demonstrate successful results with clear ROI across the various marketing channels we…
I’ve got bad news. Your digital media buy has been compromised. Those impressions you counted on to improve your sales efforts weren’t exactly served to the potential customer you had targeted. Unfortunately, that gleeful young sales rep with the used…
According to a recent study by Media Dynamics, the typical American consumer is exposed to an average of 360 ad messages each day. That’s impressive. That being said, this study goes on to say that we (typical Americans) outright ignore…
It’s no secret that your internet behavior is readily known by some and readily tracked by others. Before you throw your computer in the pool, move out of state and legally change your name, let me explain. A lot of…
In today’s world, companies can no longer rely strictly on their advertising messages to drive home the benefits of their product or service. Well shot TV commercials, celebrity voiced radio ads or perfectly framed photo shoots are great for attracting…